Humans are the only living organisms on Earth to wear clothes, and we believe the study of clothing is integral to the study of the human species.
This insight inspired the founding of the design team O-CHO-RUI.LAB in 2011. The first letter of O-CHO-RUI.LAB then evolved into the brand name O - ®︎. O - ®︎ is dedicated to making garments that are relevant to the current lifestyle and continues to develop comfortable and versatile products made in Japan.
O-CHO-RUI.LAB Designer`s History
Graduated Bunka Fashion College [2000]
Patternmaker at ISSEY MIYAKE INC. [2000 – 2009]
Started working on his own [2010]
