MSCHF IS AN ART COLLECTIVE THAT ENGAGES ART, FASHION, TECH, AND CAPITALISM. THE COLLECTIVE SUBVERTS MASS/POPULAR CULTURE AND CORPORATE OPERATIONS AS TOOLS FOR CRITIQUE AND INTERVENTION. MSCHF, AS A PRACTICE AND AS AN ENTITY, MANIFESTS THE AMBITION FOR CREATIVE WORK / A CREATIVE ENTITY TO WIELD REAL TANGIBLE POWER (IN CULTURE; ON THE WORLD STAGE; AS MEASURED AGAINST THE CULTURAL POWER HELD BY WORLD-STRADDLING COMPANIES, CELEBRITIES, AND MEDIA ENTITIES).