ABOUT O-®

Humans are the only living organisms on Earth to wear clothes, and we believe the study of clothing is integral to the study of the human species. - O-®

This insight inspired the founding of the design team O-CHO-RUI.LAB in 2011. The first letter of O-CHO-RUI.LAB then evolved into the brand name O - ®︎. O - ®︎ is dedicated to making garments that are relevant to the current lifestyle and continues to develop comfortable and versatile products made in Japan.

O-CHO-RUI.LAB Designer`s History

Graduated Bunka Fashion College [2000]

Bunka Fashion College in Japan is a renowned institution shaping global fashion through innovative design and technical excellence. 

Notable alumni of Bunka Fashion College include world-renowned designers like Kenzo Takada (founder of Kenzo), Yohji Yamamoto, and Jun Takahashi (founder of Undercover). These designers have significantly influenced both Japanese and global fashion scenes.

Patternmaker at ISSEY MIYAKE INC. [2000 – 2009]

Issey Miyake is a Japanese brand known for innovative pleating techniques, minimalist design, and fusing technology with fashion.

Started working on his own [2010] O-®