{"title":"CAV EMPT (C.E)","description":"\u003ch2\u003e\u003cstrong\u003eEXCERPT FROM INTERVIEW WITH CAV EMPT FOUNDERS SK8THING AND TOBY FELTWELL\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e Can you give me a brief history of what you did before forming Cav Empt?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToby Feltwell_\u003c\/strong\u003e I grew up in Bedford, which was 50 miles north of London. I was a skateboarder, I listened to music, and I was into clothes a bit, and I used to hang around Slam City Skates. After I finished at London University I didn't know what to do so my friend Will Bankhead suggested that I might work at Mo' Waxx Records. It became a proper job, and while I was there I became friends with NIGO who was associated with the label. I met Shin somewhere along the way because he was working at Bathing Ape. NIGO was always trying to get me to come and work for him, but I wasn't that keen to move to Japan initially because I liked living in London. I eventually decided to study Law at Night School, and did that for four years. At one point NIGO was like \"Don't just wait there and join a law firm, come to Japan.\" I moved to Japan and spent a lot of time with Shin. We met Pharrell together and started BBC. I was basically working for NIGO as his legal counsel. I helped open the BBC store in Tokyo, and then came the inevitable down slope of BAPE. Eventually NIGO had to sell BAPE which was kind of tragic, but I was glad that I was around to help him. Me and Shin wanted to carry on working in a way that we developed over the years working together at BBC, so we started C.E while we were still at BAPE. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e What about you Shin?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSk8thing_\u003c\/strong\u003e I started GoodEnough in 1990 with Hiroshi Fujiwara. Started A Bathing Ape in 1993 with NIGO. Started working on BBC in 2003, and in 2011 started C.E with Toby and Hishi. That's it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e What are your respective titles?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToby_\u003c\/strong\u003e Dunno...owner? Co-owner?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSk8thing_\u003c\/strong\u003e Toby's the CEO.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e Co-CEOs?\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSk8thing_\u003c\/strong\u003e Yeah!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToby_\u003c\/strong\u003e Yeah...that's actually accurate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e What do you each do for C.E?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSk8thing_\u003c\/strong\u003e Toby comes up with the ideas, and then I make the graphics.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e It starts with Toby's idea, and then you make the graphics?\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSk8thing_\u003c\/strong\u003e Yeah.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e Could C.E exist without either one of you?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSk8thing_\u003c\/strong\u003e No.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToby_\u003c\/strong\u003e It's the process of how we work together that made us want to start C.E. Instead of having a goal we want to achieve, it was more that we liked the process of working together, and whatever becomes created from that is unique to us. There's an element of randomness...I can't decide exactly what it's going to be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e Yeah you can. You're Co-CEO.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToby_\u003c\/strong\u003e When you're dealing with creative work, you need randomness. Happy accidents. If you're working together in a group, then inevitably people do stuff which isn't what you were thinking about. I like it, and that's the part of it that we find enjoyable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJarrett_\u003c\/strong\u003e You don't have the traditional roles where Shin is the creative guy, and Toby is the business guy?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToby_\u003c\/strong\u003e Nah.\u003c\/p\u003e","products":[{"product_id":"cav-empt-synth-fur-hood-zip-coat-grey","title":"CAV EMPT SYNTH FUR HOOD ZIP COAT 'GREY'","description":"\u003ch2 class=\"p1\"\u003eCAV EMPT ITEM INFO:\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e 100% nylon, lining is 100% polyester fleece, and faux fur on the hood is a blend of modacrylic and acrylic. Welt and flap pockets on the front and patch pocket on the back of the front lining. The hood and hem are adjustable via drawstrings. The cuffs feature an inner ribbed lining. \u003c\/span\u003eSilicone patch on upper left sleeve. 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